The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Jennifer Lee

As a Content & Design Lead at NIKE, Inc., Jennifer manages end-to-end content strategy for multiple working iterations of interactive concurrent projects, including full-scale accessibility for WCAG, ADA & Section 508 compliance. She brings previous accessibility experience as a training and content expert for Airbnb.

As the content tent migration strategist for Oregon’s Sherman County website migration, she enabled Section 508 Compliance for county images, graphics, and screen-readable content, resulting in 3x more users with more than twice as many new visitors, 268% more page views, 40% more pages per session, 26% lower bounce rate, 42% lift in target conversions, and 400% jump in active mobile visitors.

Accessibility in Content Strategy

All companies should understand the content-compliance requirements established by The Americans with Disabilities Act (ADA), the Federal Communication Commission’s Section 508 of the Rehabilitation Act & Web Content Accessibility Guidelines (WCAG). In this workshop, you’ll be guided through the standards for accessible internal & external content and gain skills in seamlessly building accessibility into your content strategy.

In this hands-on workshop, attendees will learn:

  • Provide scenarios & easy-to-follow to-do-list frameworks for creating content that is accessible to all
  • Connect you to free tools that ensure content readability, content visibility & screen-reader access
  • Include poll-like quizzing to help you assess progress and cement your new-found knowledge
  • Allow you to follow along within your own documents, bringing at least one page of sample content to full accessibility by the workshop’s end