My name is Vanessa Stuivenvolt Allen, and I am a seasoned director-level content strategist at Resolute Digital with 8+ years of experience. Throughout my career, I’ve led Content Strategy for everything from small websites with niche audiences to billion-dollar brands’ sites that garner millions of visitors a month. In some roles, my goals were simply to improve brand awareness, engagement, and time on site, whereas in others there was a heavy focus on click-through rate, conversion rate optimization (CRO) and improving revenue per visitor (RPV).
From Chaos to Clarity: How to Surface Strategic Insights from Content Inventories and Audits
Content inventories and audits are an essential part of the Content Strategy role. This session will help practically guide content strategists through content inventory creation and maintenance, how to perform an audit, and what kinds of audits might make sense for different websites. Attendees will leave this session with:
Content inventories and audits are an essential part of the Content Strategy role. This session will help practically guide content strategists through content inventory creation and maintenance, how to perform an audit, and what kinds of audits might make sense for different websites. Attendees will leave this session with:
- Why creating and maintaining a content inventory is good your site’s business
- Basic fields you need to maintain in a content inventory and how to gather them (hint: not everything is manual!)
- How to organize a content inventory & what formulaic fields to include (tools and tips)
- Why (and when) content audits are necessary, and what kinds of content audits to perform (hint: engagement audit, conversion audit, UX audit, editorial audit)
- How to action on content audit findings
