The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Gavin Austin

Gavin Austin is a writer, speaker, and Salesforce veteran who’s helped grow Salesforce’s content experience team from 3 to 500+ writers. With more than 20 years in the technical communications field, he’s shared the lessons and technologies he’s learned at a variety of conferences, including Dreamforce, ContentTECH, Intelligent Content Conference, Information Development World, Agile2013, WritersUA, LavaCon, Confab, and more.

Evaluating AI: Best Tools for Your Content Team

How do you help your team select the most suitable AI tools, even if you have limited knowledge of AI? How do you determine which tools will improve your content, enhance productivity, and provide beneficial results instead of hype? In this session, you’ll learn:

  • How to plan and introduce AI tools to a variety of content creators
  • Use cases for assessing AI’s value in your writing processes and workflows
  • Practical templates for evaluating and selecting the ideal AI tools for your teams
  • Methods for sharing evaluation findings across large organizations and diverse teams

In this session, attendees will learn:

  • Specific outcomes from evaluating several AI tools
  • Communication strategies to align AI skeptics and believers
  • Explanations on why a team evaluated some AI tools but not others