The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Bernard Aschwanden

Bernard Aschwanden is a trusted thought leader, management consultant, business leader, and a senior content technologist with CCMS Kickstart. With over 30 years of experience, Bernard combines business leadership with the skills of an accomplished speaker to deliver compelling narratives that illustrate the transformative power of strategic content deployment as a driver of organizational success.

Through authentic storytelling based on guiding organizations to success, Bernard brings unparalleled expertise to your organization’s discussions on essential content-focused topics. His insights into the development and implementation of unified content strategies make him an invaluable resource for anyone seeking to optimize content initiatives.

Content is THE Most Strategic Asset for Unparalleled Customer and Business Success

 Gulfstream. Adobe. Broadcom. Mayo Clinic. What do they have in common? Big organizations? Create content? Or, in the context of the session, we can go with “”they have corporate assets””. Sure. Assets are typically defined as “”any item of economic value owned by the corporation, including cash, securities, accounts receivable, inventory, office equipment, and property””. This definition will often miss CONTENT as the most strategically important corporate asset.
Businesses that leverage content as an asset foster collaboration and fuel organizational growth, paving the way for shared success between content creators and content consumers, as well as their own internal teams. In this session, we delve into real-world case studies showcasing how content serves as a pivotal business asset, driving unparalleled success. We’ll explore strategies employed by companies to leverage content effectively, along with tactics used to implement these strategies.
And, of course, we’ll touch on the importance of taxonomy, metadata, and information architecture as part of emerging trends including AI in content creation, management, distribution, and automation.

In this session, attendees will learn:

  • How top companies manage content for success.
  • Strategies for leveraging content as a business asset.
  • Tactics for implementing effective content initiatives.
  • Importance of taxonomy and metadata in content management.
  • Successful content strategies, based on real-world case studies.
  • Impact of information architecture on content effectiveness.
  • Emerging trends in AI for content creation and distribution.
  • Practical insights for improving customer experiences through content.