The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Bernard Aschwanden

Bernard Aschwanden is the Executive Vice President of Sales at Precision Content. He knows that at the core of a company is the content they use internally and that they deliver to the world. His years of experience in structured content, component content management systems, and the people and processes that make these work together, are combined with his ability to tell the stories of how content changes lives.

The Best of Both Worlds: How Mayo Clinic Delivers Personalized Content Experiences

Co-presented: Sebastian Fuhrer

 The editorial team at Mayo Clinic creates, manages, and delivers credible, inclusive, diverse, and people-centric medical content for multiple audiences – consumers, patients, and medical professionals. To achieve their futuristic content vision, they wanted their content to be standardized, structured, focused, channel-agnostic, and well-annotated.

To support personalization at scale, Mayo clinic also needed a unified content strategy to bring together the best of two worlds – highly structured authoring and immersive omnichannel delivery.

Join Sebastian Fuhrer from Mayo Clinic, and Bernard Aschwanden from Precision Content in this session to:

  • Discover why Mayo Clinic needed content transformation to fuel their vision.
  • Explore how they enabled highly structured authoring of credible medical content.
  • Learn how easily they delivered web-rich content experiences on