The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Kevin White

As a Director of Information Development, Kevin White leads a team of over 120 technical writers and managers who are responsible for the creation, delivery, and user-experience of product documentation for Workday customers. With 10+ years in leadership and 15 years writing content across three enterprise software companies, he has a deep understanding of the field and has learned a lot along the way that’s worth sharing. His purpose–to transform information into knowledge that helps customers, partners, and employees achieve their full potential.

Effective Change Management for Content Teams

Things are always changing, and the rate of change is ever-increasing. Leadership, org structure, expectations. Business goals, content tools, approaches. Assignments, priorities, the products we write about. Even the audience.

While we make changes to improve the business and content experience, these changes impact our biggest asset–the people. Our writing team–the creative thinkers, the problem-solvers, the ones that ask the right questions and find the best answers. Our stakeholders–the partners who depend on our work and help provide the best user experience. Our customers–the ones who rely on our knowledge and expertise to get their own jobs done. Leaders, whether they are managers or individual contributors, need to guide and support all these people through change.

This session covers strategies for how to navigate common changes on content teams and turn these challenges into strengths, both for the people driving the change and those who must adjust to it. To illustrate the essentialness of change management, this session draws from real experiences of the Workday information development team. The team has gone through plenty of change over its nearly two decades, and we’ve learned a lot. By sharing our do’s and don’t and lessons learned, we hope to better prepare you for your own change efforts.

In this session, attendees will learn:

  • The benefits of driving change in your organization.
  • Some common changes that deserve care on content teams.
  • Why effective change management is crucial to a successful outcome.
  • Common pitfalls to watch out for during the journeys of change.
  • Techniques to navigate successful change management.