The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Joe Gregory-DeBernardi

Joe Gregory-DeBernardi is a DS partner and an Information Architect specializing in taxonomy and metadata framework development in helping organizations connect online content and resources with their intended audiences. With nearly 18 years of experience developing scalable, enterprise content management & delivery platforms and 10 years of experience developing metadata frameworks and systems, Joe focuses on the data layer of information architecture in driving content management, findability, dynamic-delivery, and reporting capabilities forward for organizations

Navigating AI: Real Tales from Content Frontiers (A Case Study)

Co-presented with: Lief Erickson and Amber Swope

At the beginning of 2023, Amber Swope, Lief Erickson, and Joe Gregory-DeBernardi embarked on a mission to integrate AI into our information architecture and content strategy work. Distracted by the shiny newness of ChatGPT and the like, we jumped into the fray without thinking much about what it all meant. A year and a half later, we’ve revised our process and narrowed our approach. Our goal is to understand how knowledge graphs can support LLMs, and then to leverage that knowledge into content solutions. In this session, we’ll share our findings and discuss our first case study.
Are you tired of stories about curated, perfect AI projects? Come hear the real story (flaws included) from content professionals who are deep in it.

In this workshop, you will learn how to:

  • How small- and medium- sized content teams can integrate knowledge graphs and AI
  • Why content professionals are uniquely positioned to understand that structured content is crucial to the future of AI
  • How to kick-start your internal AI initiative
  • Practical guidance around structured content for teams just getting into AI