The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Joe Gregory-DeBernardi

Joe Gregory-DeBernardi is an Information Architect specializing in taxonomy and metadata framework development in helping organizations connect online content and resources with their intended audiences. With nearly 18 years of experience developing scalable, enterprise content management & delivery platforms and 10 years of experience developing metadata frameworks and systems, Joe focuses on the data layer of information architecture in driving content management, findability, dynamic-delivery and reporting capabilities forward for organizations.

There Might Actually Be Alchemy.. from Merging Data Lying Around the Enterprise into Search Engine Gold!

Organizations invested in foundational, centralized taxonomies and systems representing content may be better poised than they realize to substantially improve search experiences and metrics, especially where content is homogenous and tough to disambiguate. This session shares possibilities and examples for how search filtering and ranking may be improved by merging [other] enterprise data with existing taxonomies and ontologies to realize search metrics and results previously not possible.

In this session attendees will learn:

How existing data lying around the Enterprise may hold untapped potential for unleashing improvements for a website’s search experience across content silos and metrics.