Lief is the co-founder and principal consultant of Intuitive Stack. He began his career in the content industry as a technical writer over two decades ago. He has held positions as an information architect and content strategist. His focus is to reduce or remove friction wherever it is in your tool stack or processes.

He holds a bachelor’s degree with a dual focus in Technical Writing and German. Lief has a M.A. in Content Strategy from the University of Applied Sciences—FH Joanneum (Graz, Austria), where he teaches information architecture. He is a contributor to the DITA-OT open-source project and presents at conferences on topics ranging from ContentOps to taxonomies and search.

Navigating AI: Real Tales from Content Frontiers (A Case Study)

Co-presented with: Amber Swope and Joe Gregory-DeBernardi

At the beginning of 2023, Amber Swope, Lief Erickson, and Joe Gregory-DeBernardi embarked on a mission to integrate AI into our information architecture and content strategy work. Distracted by the shiny newness of ChatGPT and the like, we jumped into the fray without thinking much about what it all meant. A year and a half later, we’ve revised our process and narrowed our approach. Our goal is to understand how knowledge graphs can support LLMs, and then to leverage that knowledge into content solutions. In this session, we’ll share our findings and discuss our first case study.
Are you tired of stories about curated, perfect AI projects? Come hear the real story (flaws included) from content professionals who are deep in it.

In this workshop, you will learn how to:

• How small- and medium- sized content teams can integrate knowledge graphs and AI
• Why content professionals are uniquely positioned to understand that structured content is crucial to the future of AI
• How to kick-start your internal AI initiative
• Practical guidance around structured content for teams just getting into AI