Sebastian Fuhrer is the Director of Content Engineering and Content Operations at Mayo Clinic. He believes strongly in Mayo Clinic’s core value, the needs of the patient come first, and he is passionate about building a better tomorrow through structured content. Standardization can be achieved through content models and robust metadata, ensuring that humans and machines can repeatably depend on the shape and pattern of their content.

The Best of Both Worlds: How Mayo Clinic Delivers Personalized Content Experiences

Co-presented: Bernard Aschwanden

 The editorial team at Mayo Clinic creates, manages, and delivers credible, inclusive, diverse, and people-centric medical content for multiple audiences – consumers, patients, and medical professionals. To achieve their futuristic content vision, they wanted their content to be standardized, structured, focused, channel-agnostic, and well-annotated.

To support personalization at scale, Mayo clinic also needed a unified content strategy to bring together the best of two worlds – highly structured authoring and immersive omnichannel delivery.

Join Sebastian Fuhrer from Mayo Clinic, and Bernard Aschwanden from Precision Content in this session to:

• Discover why Mayo Clinic needed content transformation to fuel their vision.
• Explore how they enabled highly structured authoring of credible medical content.
• Learn how easily they delivered web-rich content experiences on www.mayoclinic.org.