The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Mike Kippenhan

Mike Kippenhan is the UX/UI Manager at Volkswagen Automotive Cloud. He works directly with Principal Program Managers and Product Owners to deliver compelling and meaningful user experiences for VW.AC’s connected vehicle platform.

Mike’s background in UX, Design Anthropology, Design Thinking, and visual design creates the foundation to operate in the critical space where business objectives, technical specifications, and user objectives intersect. Mike’s team helps creates experiences so developers can accelerate their process while also finding meaning and value in their work.

As a career long designer, Mike has spent the last 25+ years focused on user experiences across a variety of market sectors including 5 years in automotive.

Transformative Innovation Though Content:
They Will Never See You Coming

Co-presented with: Chris Rocco

Working in a legacy manufacturing company can cause you to fall into old patterns that stifle innovation. We believe it can be different.

We’ll share our story of transforming technical documentation into high value product assets.  Recognizing this effort as a primary ingredient to foster innovation, VW is implementing our novel approach to developer content globally.

In this session, we will introduce you to the alternative paradigm we used to replace old patterns:

  • How to transform old patterns through journey mapping
  • Why Design Thinking is your secret weapon
  • How an agile approach to content delivery maximizes flexibility
  • Why choosing your partners wisely keeps you focused on your highest value objectives
  • How to implement this approach to establish globally scalable content patterns