The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA

2022 LavaCon On Demand

Pre-recorded sessions will drop weekly starting in early October. You can watch single sessions on demand, binge watch related sessions, or participate in organized viewing parties where you can chat with speakers and other attendees.

The Art of the Story: Aligning and Inspiring an Organization
Jessie Rogers, Senior Content Strategy Manager, Wayfair

Audience Everywhere: The New Rules of Content Strategy
Ashley Faus, Content Strategy Lead, Atlassian

Coming to an Agreement: How to Work More Effectively with your Team
Astrid Brown, UX Content Lead, J.P. Morgan Chase

How to Leverage Sales Insights to Build Conversion-Focused Content
Travis McKnight, Content Strategy Architect, Portent Inc.

SME Relationships Drive Phenomenal Content
Mark Kleinsmith, Director of Technical Communications, MiTek

Reducing Bias in Content Strategy
Marli Mesibov, Lead Content Strategist, Verily Life Sciences

Tips and Tools for Running Remote Brainstorming Workshops
Sheila O’Hara, Principal Content Design Manage, Microsoft

Are You an Expert or an Imposter? Do You Know the Symptoms?
Jackie Damrau, Sr. Business Analyst, Cathedral Plumbing

How Great Content and Optimized Content Can Coexist
Ryan Morgan, Digital Marketing Strategist, swell Digital

Killing the Misconception That Content Strategists Are Copy Editors, One Team at a Time
Heather Barranco, Senior Content Strategy Manager, Wayfair

Data Visualization and the Accessibility of Color
Elise Blanchard, Senior UX Designer, Mozilla

Leading in a Social World
Aaron Templer, Owner + Strategy, Three over Four

Microcontent for the Enterprise
Kathryn Torriano, Associate Information Architect, Precision Content Authoring Solutions Inc

Thinking Outside the Country
John Yunker, President, Byte Level Research