The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Matt Reiner

Throughout his time on multiple product teams, Matt has contributed as a scrum master, technical writer, marketer, content designer, and speaker. He specializes in those weird ways content brings the world together.

He likes using his skills to connect people to the products and resources around them. He loves connecting directly with users, advocating for their needs, and helping create products and resources to help them share what they do best.

Product Information; Expensive, Cheap, or Priceless?

When growing a product company, we’re often focused on the typical business resources required: human resources, development tools, and customer support. This talk looks into the massive hidden resource of information that’s created, shared, and discarded throughout the product development process. If we’re not careful, too much, or too little of it can make or break the team. Learn what information investments you can make to empower your organization and enable your users.

In this session, attendees will learn:

  • The different types of information that are created throughout the product development lifecycle
  • What types of information should be kept, disposed of, shared, and promoted
  • Key actions your team can take to systematically improve your information as you improve your product