The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Matt Reiner

Throughout his time on multiple product teams, Matt has contributed as a scrum master, technical writer, marketer, UX writer, and speaker. Matt was a K15t app user and now he advocates for users within the teams that make K15t apps. Matt believes good information matters to users, good tools matter to information creators, and fluid collaboration matters to leaders seeking out tools.

Yes, You Can Make High Quality Informational Videos Quickly

“Why is it so hard to make a good instructional video for a product? Either spend a lot of time and money for one quality 30-second video or go the quick and cheap route for a boring video of blurry screen captures and robotic narration. Right?

That’s what I thought, but it turns out there’s another way. Join this talk to learn how to quickly and affordably make instructional product video content that’s truly valuable to your audience and your organization. We’ll explore the framework your team can use to justify video creation, structure the video for success, and make it look and sound great.

Topics we’ll cover:
Make the Case for Value
Structure, Then Create
Sound Great so Viewers Listen Well
Make Your Product the Star
Prepare the Supporting Roles”

In this session, attendees will learn:

“How to make the case for instructional product videos in your organization to get the support you need
Ways to use existing content to create effective videos
The framework your team can use to consistently make valuable video content quickly
How to make good quality instructional and informational videos with simple apps and equipment”