The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Aaron Templer

R. Aaron Templer is a polymathic, 25-year marketing leader. He is a marketing firm owner (Three Over Four), occasional speaker and professor, professional instructor for the American Marketing Association, and hobby percussionist. His firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah. Leading in a Social World is Aaron’s first book.

Leading in a Social World

Marketers—including content strategists—have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value.

Leading in a Social World exposes both the shortcomings of the tactics-focused, channel-thinking social media marketing approach on which so many content marketing professionals, leaders, organizations, and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.

In this session, attendees will learn:

  • Shed biases: When it comes to building committed communities around your content strategy, social media marketing data shows suspect results at best, brand-damaging results at worst.
  • Learn a better way: Learn why some brands are successfully building sustainable communities online (and how they’re doing it).
  • Elevate your approach: Learn how to use leadership acumen to build communities who give back to you, your brand, and your cause.