Kathryn Torriano is an Associate Information Architect for Precision Content Authoring Solutions, a member of the Society for Technical Communication (STC), and an active member of the McMaster University Alumni Association. Kathryn’s area of expertise is in transforming content using semantic markup into clear and reusable structures for organizations. Kathryn worked with the Toronto Transit Commission (TTC) as a technical writer in vehicle maintenance and mechanics following her acquisition of a Graduate Certificate in Technical Communications at Seneca College. With years of experience in software, user experience research, content modelling, and content strategy, Kathryn aspires to expand and contribute to the field of Information Architecture.

Microcontent for the Enterprise

Microcontent is a way to curate content that spans beyond information technology. Microcontent is paramount to leveraging high-value content across the enterprise from marketing, sales, user experience, customer support, and technical publications. This session examines the concept of intelligent microcontent and how it can be employed in different use cases. This session demonstrates how microcontent can fit in the broader enterprise for omnichannel delivery in new and existing channels.

In this session, attendees will learn:

Attendees will learn what microcontent is and the importance of it in any industry. Attendees will also learn about the core properties and principles of microcontent to garner a clear understanding of how it can be leveraged for use across an organization. Attendees will understand the ways microcontent can be used to align information to multiple departments in an organization.