The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Ryan Morgan

Ryan Morgan is a 15+ year digital marketing expert with a focus on SEO. He has led organizational and agency digital teams and has a history of driving growth for organizations using SEO.

Ryan currently operates a digital consultancy called swell. Ryan was formerly the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing.

Prior to his agency work, Ryan spent nearly ten years at ERC, where he oversaw the organization’s marketing and digital strategy, as well as a team of high-performing marketers focused on SEO, content marketing, design, and email/automation.

How Great Content and Optimized Content Can Coexist

As marketers, writers, SEOs, and business professionals – we want the best of both worlds. We want the content we write to speak to our audience, to be compelling, to match our brand’s tone and voice… but we also want it to perform well in search in order to drive the right traffic to our site. These two objectives don’t always pair together perfectly.

In this session, attendees will learn:

  • How to perform SEO research before producing content to create a perfect blueprint for well-written content that is optimized for search
  • The tools to use to perform keyword, topic, competitor, and audience research
  • The process to understand exactly what your audience is looking for in any piece of content
  • Tips for balance high-quality copywriting with SEO-friendly site content