The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Jessie Rogers

Jessie Rogers is a Senior Content Strategy Manager with a decade of experience in creating scalable content frameworks to support organizations of all sizes. Currently, she is the Content and Operations Lead for the Homebase Design System, which supports Wayfair’s product teams across five brands, four geographies, Enterprise systems, and Admin tools.

The Art of the Story: Aligning and Inspiring an Organization

Crafting a compelling story through content strategy frameworks is how we can inspire change. This presentation will follow the case study of Wayfair’s Design System from the mid-2019 formation of a dedicated team to its current state as a world-class design system. The road from then to now was… not smooth.

In this presentation, you’ll learn how a lone Content Strategist in a sea of product designers and engineers was able to draw on the principles of content strategy to drive alignment within the team, implement a comprehensive communication strategy, and create a taxonomy and language for the system itself.

In this session, attendees will learn:

  • How to clarify your team’s purpose with a mission statement and governing principles
  • How to use your mission statement and principles to arm the team with a powerful point of view (POV)
  • How to flex that POV to drive the leadership buy-in and cross-functional partnerships that drive real change