The LavaCon Content Strategy Conference | 25–28 October 2026 | Charlotte, NC
Karen Brothers

With a career spanning engineering, project management, and healthcare, Karen brings a unique mix of technical and creative skills to her content roles in software, consulting, and manufacturing. Known for her ability to translate complex information into engaging content, she uses storytelling and visualization to make ideas accessible and impactful. Karen thrives on working with teams navigating change, guiding them to cut through the noise, connect, and engage so they can adapt confidently to new technologies and ways of working.

At Scott Safety (a joint venture from 3M and Bain Capital), Karen leads initiatives advancing the company’s transition to structured authoring and component content management, where she develops systems to optimize content re-use, refine publication workflows, and elevate the customer experience. Her latest project involves using AI to streamline the conversion of unstructured content to DITA, adding to a body of work rooted in making communication clearer, teams stronger, and experiences more meaningful.

Leading the Shift: Building an AI-Ready Content Culture

At its heart, digital transformation isn’t a story about systems implementation or AI adoption – it’s a story about people navigating a culture change. Blending her work leading structured content initiatives with human-centered change leadership, Karen shares how shared purpose and collaboration can shift content modernization from a top-down mandate to a participatory process.

 

In this session, attendees will:

Gain practical tips for using co-creation workshops, storytelling, and prototype cycles to help teams align on why transformation matters and translate that “why” into collaborative implementations that yield better content, support business goals, and shape an AI-ready content culture.