The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Karen Brothers

Karen Brothers has spent more than 14 years in various technical communication roles within the software, consulting, healthcare, and manufacturing industries. She has managed technical content projects from design through delivery, identifying objectives and key metrics, developing content plans, and selecting tools and media for publication and distribution. As a Content Management Specialist at 3M, she champions the Personal Safety Division’s transition to structured authoring and its implementation of component content management by evaluating tools and developing measurable processes to optimize re-use, increase efficiencies in content publication, and improve the customer experience.

The Hero’s Journey: Transforming Content Development in Three Acts

The Hero’s Journey is a common story structure relaying the adventures of the hero’s departure from the known world (Departure Act) into the unknown to retrieve something needed (Initiation Act) before returning triumphant and transformed (Return Act). Even the process of transforming content development follows this narrative arc, with the twists, turns, and lessons that one would expect from any great hero story! In this presentation, you’ll see how each act evolves with a content team from 3M as our hero.

In this session you will learn:

  • A model for centralized versus distributed technical communications teams
  • Steps to implement process changes
  • The importance of metrics to demonstrate the impact of change