The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Travis McKnight

Travis McKnight is a Content Strategy Architect at Portent, who strives to combine exceptional UX with intimate storytelling. He spends most of his time clinging to the side of cliffs, reading the news, and stirring up trouble in Dungeons & Dragons campaigns. You can follow his Twitter ramblings at @Khellendos.

How to Leverage Sales Insights to Build Conversion-Focused Content

Digital marketers spend a lot of time creating content that they “think” a user is looking for, whereas sales teams “know” what customers are looking for but may not be sharing that info with the marketing or content creation teams.

It’s time to bridge the gap between your sales and marketing teams.

In this session, I’ll discuss approaches to leveraging sales insights to build an editorial calendar brimming with new, conversion-focused content ideas. Plus, I’ll discuss how to revamp existing content with a fast, conversion-focused content audit.

In this session, attendees will learn:

Approaches to leveraging sales insights to build conversion-focused content, and how to revamp existing content with a fast, conversion-focused content audit.