The LavaCon Content Strategy Conference | 24-27 October 2021 | Virtual
Marli Mesibov

Marli Mesibov is a Lead Content Strategist at Verily Life Sciences. She has been helping people understand doctors, hospitals, and health insurers for over a decade. Marli is a frequent conference speaker, a former editor of the UX publication UX Booth, and was voted one of MindTouch’s Top 25 Content Strategist Influencers. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and healthcare. You can learn more about her and her work at http://marli.us.

Building a Healthy Unified Content Strategy Across Products

“Wellbeing” is perhaps the word of the year in 2021, as we all attempt to mentally and emotionally recover from 2020. As an individual content strategist it’s important to care for your own wellbeing. Individually, that means finding inspiration, focusing on your impact, and avoiding people with “”not my job”” attitudes, or stakeholders who continually say “”we know it’s a problem, but we won’t/can’t/don’t want you to try to fix it.” But how do you branch out with your can-do attitude and help the organization?There’s more to content strategy than creating style guides. You can have an impact on your organization and build relationships across products. This is the best way to develop both a healthy content culture, and a unified content strategy.

In this session you will learn how to:

  • Turn a “design problem” into a cross-functional solution
  • Inspire teams that feel overwhelmed or unheard
  • Facilitate and develop content processes that support product teams