The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Yuval Keshtcher

Yuval Keshtcher PhotoThe understanding that not enough people are creating content around microcopy and UX writing inspired me to explore this new field and to plan my content strategy around it.

In the next session, I am going to talk about lessons learned after creating content for the product design and UX writing community for more than 5 years and how did we meet our goals.

Leveraging UX Writers to Create Stellar Customer Journeys

With experience managing various content projects for unicorn companies like and SodaStream, and even working with the Norwegian government, Yuval will show you the keys to creating an effective brief that will help you speed up your UX writing and content operations at scale.