The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Tim Sandfort

Tim Sandfort was ExxonMobil’s first titled content strategist, and currently works independently in Austin, Texas. He serves on Austin UXPA’s Board as a Director of Events & Programming, and is a co-organizer of the Austin Content Meetup. He hopes you’ll attend, learn from, and enjoy this talk. :slightly_smiling_face:

The Customer’s Reason Why: New Thinking on How Content Fits with UX, Product, and Design