The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Tig Newman

As principal content strategist and information architect for Google Cloud, Tig’s skills combine knowledge management, technical content creation, instructional delivery, hands-on technical skills, and data analysis. She has performed and managed most content-related roles at tech startups, midsize companies, and several large companies.

In the last year, she has worked extensively on:

  • improving the content experience for Google Cloud Docs
  • coaching techwriting teams through AI-related initiatives
  • serving as content strategy consultant for a wide variety of products and product suites

Justifying Content Experience Improvements in the Age of AI

With AI chat bots ingesting and answering questions…

does docs navigation matter anymore?
does content structure matter?

How do you justify time and funding to make the documentation experience improvements that you know your customers need when senior leadership is focused on AI?
Whether your organization has its own AI initiatives or is just affected by the AI out there, fighting for the space (and funding) to make non-AI improvements can be tough in the current climate.
In the last year, Google Cloud Docs invested in both AI and content experience. Come learn what arguments made that possible, see what we learned along the way, and maybe reduce some frustr-AI-tion you are having!

In this session, attendees will learn:

  • How to help convince your leadership to continue funding content experience improvements
  • How content structure improvements can help improve the quality of AI answers using your content