The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Tammy Crowley

Tammy Crowley is an Information Architect at Precision Content. She develops content strategies that include content modeling, taxonomy and metadata design, information architecture, and more. Tammy has a Bachelor of Science degree from Mount Allison University, an Applied IT diploma from the Information Technology Institute, and is a certified Taxonomy and Metadata Practitioner. Before joining Precision Content, Tammy spent over 15 years working with Innovatia Inc., starting as a Technical Writer and finishing as an Information Architect. She has written several blogs, was the keynote speaker for a webinar, and has previously presented at LavaCon.
Tammy lives in Moncton, NB with her husband and two teen daughters.

Content Improvements Start with a Content Inventory

The building is only as tall as the foundation is strong. A content inventory is key to building a solid foundation in your quest to improve your content operations. A well-constructed content inventory can point out content reuse possibilities, redundant content, outdated content, gaps in content, and so much more. Just like you shouldn’t build a home without first building the foundation, you shouldn’t begin a content improvement engagement without first completing a content inventory.

In this session attendees will learn:

  • What a content inventory is and the different approaches you can take when building one
  • Why a content inventory is essential to content operations
  • How to build a content inventory, including a few tips and tricks to simplify the process
  • How to use a content inventory to lay the foundation to content improvement initiatives