The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Sharmila Rajagopal

Sharmila Rajagopal is a leader, an editor, and a technical documentation pundit, with expertise in building technical communications teams, creating editorial style guides and processes, and executing product communication strategies, effortlessly bridging the gap between product and everyone else.
With over 15 years of experience in the IT industry, a degree in Computer Science, and an MA in English Literature, she is currently the Technical Communications Manager at Appspace, a software company specializing in digital signs, space reservations, and collaboration displays for the hybrid workplace, headquartered in Dallas, Texas.

Building an Internal Strategy for Product Communications

Technical writers are the heart and soul of product communications. We often write great content for end-users, but there is always a disconnect between teams, especially in an agile/scrum development environment. Marketing often focuses on lead generation and customers, and their selling briefs seldom reflect technical details, which internal teams, such as sales and support, need to know to be effective in their jobs but are often not aware until much later. Thus, with a good communications strategy and the right tools, the product communications team can be the saviors; market your product internally, keep everyone informed, showcase Engineering’s hard work, and stand out!

In this session you will learn:

  • Why an internal communications strategy is necessary for product communications/technical writing.
  • Elements for crafting a good content strategy: Document, Plan, Collaborate, Communicate
  • Tools you can use to plan and execute your content strategy.