The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Shane Cumming

Shane Cumming is Acrolinx’s Chief Revenue Officer, responsible for alignment and execution across all aspects of the company’s go-to-market model. He leads new business sales, expansion with existing customers, and partner strategy. Shane brings over 20 years of leadership experience in the technology sector. Before joining Acrolinx, he held leadership roles in start-up, midsize, and large technology organizations, including IBM, Intentia, Lawson, Infor, and Confirmit. He holds a Bachelor of Commerce from Queen’s University, Canada.

Discover the Value of Your Enterprise Content

There are roughly 3.4 billion people worldwide searching for information among 1.7 billion commercial websites. All of those digital experiences are powered by content making your content a major business asset.

Your content speaks on behalf of your brand, and it guides your customers through their journey with your company. So it holds a lot of value. And just like anything of value, content needs care — to keep it in good shape and performing well.

Join this session to better understand the value of your enterprise content, and why mediocre content can impact your customer experience and your bottom line.

In this session, attendees will learn:

  • Why content is an undisputed asset to your enterprise
  • Where you can find hidden costs and risks in your content creation
  • How better quality content can lead to better results