The LavaCon Content Strategy Conference | 24-27 October 2021 | Virtual
Selene De La Cruz

Selene De La Cruz is an experienced brand content strategist, product content designer and community builder. A veteran of the NYC advertising world, she helped establish Content Strategy and UX Writing practices for her clients’ brands. In her current role at Mastercard, she spends her days collaborating on end-to-end solutions that are changing the way people transact and interact across the globe. She’s also a co-founder of NYC’s only Meetup for UX product content professionals (1.4k members and growing!)

The Headcount Hustle: How to Grow Your Content Team

Ready to build your content dream team? Whether you’re practicing solo or growing a successful team, this session will deliver concrete strategies to get headcount. Selene Rosenberg has established content strategy agency-side, grown the Content Design team at Mastercard, and built the New York City UX writing community. She’ll share practical applications and facilitate small-group brainstorming so you can develop customized approaches. You’ll leave with an action plan to convince stakeholders that growing your team is the right move for your business.