The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Rita Khait

Rita Khait is the Director of Customer Enablement at Zoomin. Since 2022, Rita has been dedicated to empowering customers to gain the full value from Zoomin’s products. This includes leading the company’s online learning academy to equip clients with essential skills for success.

Before joining Zoomin, Rita was deeply involved in instructional design and learning content development, leading teams to create impactful e-learning solutions. Her journey in the learning and development field began at KPMG Russia, where she spent over six years shaping learning strategies.

Holding an MA in Educational Psychology, Rita combines academic insight with practical experience to deliver effective learning solutions and customer engagement strategies. She is passionate about making a real difference in the way people learn and interact with products, aiming to make each customer’s experience both enriching and rewarding.

The Ultimate Practical Guide to Measuring the Impact of your Technical Content

Documentation teams have historically struggled to track, measure and communicate the impact of their work. Not only does this leave them without a seat at the decision-making table, it also leaves them unable to make strategic priorities and investments, get buy-in from other teams and achieve internal recognition. Many teams know they should be trying to measure their ROI…the question is how?
I’ve spent the last two years at Zoomin delving into the performance of documentation teams to uncover the KPIs that matter, as well as reviewing the data gleaned from almost 100 million end user sessions to establish industry benchmarks.
In this talk I’ll share everything you need to know about ROI measurements so you can become a data-driven documentation team with indisputable, enterprise-wide  impact.

In this session attendees will learn:

  • The 20+ KPIs you should be measuring
  • HOW to actually measure the performance of these KPIs
  • Key insights from our brand new 2024 Technical Content Benchmark Report so you can assess your performance compared to your peers.