The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Richard Kung

Richard Kung, a Senior Manager in Ciena Product Content Development, has over 25 years of experience in developing customer-centric solutions and content strategies that prioritize user experience and scalability. A recipient of the 2023 LavaCon Content Impact Award, Richard transformed the process of cataloging and publishing Visio stencils at Ciena. His previous experience with cognitive search, knowledge portals, and chatbots helped pave the way in integrating Generative AI tools into technical publication and product support workflows.

Navigating The Generative AI Era: What Do You Need To Do To Keep Yourself Relevant?

Co-presented with: Alexander Lum

Generative Artificial Intelligence (AI) tools are not going away. Generative AI is expanding and evolving daily. Every executive expects you to incorporate Generative AI tools to improve user experience with your content. How do you navigate the Generative AI era and contribute successfully to the company goals of incorporating Generative AI into your workflow?
We will discuss some elements of how to keep yourself relevant and provide some practical use cases that we have been involved in to help achieve a better user experience in incorporating Generative AI.

In this session attendees will learn:

  • How to use Generative AI to remain relevant and not become obsolete.
  • Generative AI is not your enemy if you learn to complement it.
  • Generative AI strengths
  • Generative AI weaknesses
  • How to leverage your Emotional Intelligence (EQ), something Generative AI lacks.
  • How to get started with Generative AI.
  • Is your environment ready for Generative AI?
  • Is DITA a good launching point?
  • Where do you need help?
  • Some of the common use cases practiced by Ciena content developers (demo).
  • Discoveries from evaluating Generative AI and Retrieval Augmented Generation (RAG) techniques with Ciena technical publications.

At the end of this session, you will gain insights on some of the elements you need to consider in embracing Generative AI. You will observe some practical use cases that you can incorporate into your content development workflow to achieve a better user content experience.