The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Rachel Roumeliotis

Rachel Roumeliotis, the Vice President of Content Strategy at O’Reilly Media, leads an editorial team that covers a wide variety of programming topics, ranging from data and AI, to open source in the enterprise, to emerging programming languages. Previously, she was chair of O’Reilly’s Fluent Conference, Security Conference, as well as O’Reilly’s Software Architecture Conference, which she co-created with Neal Ford.

Structure of Successful Content Marketing Plans: From Ideation to Deployment

It all starts with your audience, your clients, your customers—current and soon to be. If your focus is on how to help them regardless of how they interact with your company, then you are cultivating an audience, client base, and user for life. Serving them serves you.

This session will give you a glimpse into how to think about, structure a content marketing plan to build an audience, grow your client base, and delight your customers.