The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Peihong Zhu

Peihong Zhu is an Associate Information Architect at Precision Content Authoring
Solutions Inc, a technical writer, and a member of the Society of Technical
Communication. With previous work experience in life science and bioinformatics,
she has intimate knowledge about scientific research, pharmaceutical industry, and
software industry. With years of experience in researching, organizing, and
analyzing information, as well as formal training in DITA, user experience research,
and technical writing, Peihong is passionate about applying her skills and adopting
innovative information architecture approaches to solve content problems.

The Evolution of Information Linking and the Future of Microcontent

With the advance of AI and other emerging technologies, the ways content is delivered to the users are changing drastically. As a result, the ways the users consume information are also changing. Microcontent is an answer to these new developments. The richness of metadata associated with microcontent enables microcontent to meet users at Micro-Moments. The benefit of microcontent does not end here. Metadata also allows microcontent to connect with other forms of content, as well as data, in a wider system. With the help of technologies such as RDF and Semantic AI, microcontent can become an integral part of a larger content-data ecosystem, generate new business insight, and provide higher ROI for businesses and end users

In this session you will learn:

  • How information linking has evolved.
  • The importance of unified standards and multi-level abstraction in building context.
  • The value of combining microcontent with semantic link and AI technologies.