The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Noel Wurst

Noel Wurst has covered the software testing, development, and cloud computing space for the last 9+ years, and is currently a Quality Evangelist and Sr. Manager of Communications at SmartBear. While “professionally responsible” for building communications strategies, and managing public relations initiatives, Noel also has a deep, personal interest in scaling diverse and inclusive workplace cultures, and evangelizing the all-encompassing importance of quality in our professional and personal lives. In their free time, Noel enjoys nerding out over fashion documentaries, writing children’s literature, and hunting down exotic recipe ingredients.

Governance: If You Write Content and Nobody Reads It, Does It Make a Sound?

There’s never been more pressure on us as content creators. Whether your org is releasing software and digital services more frequently, or you’re rolling out entirely new products, or learning materials, or sales needs updated slides and battle cards—content creators can quickly struggle to keep up with accelerating internal and/or external demands. But simply creating more content is not only NOT that simple, it might not even be what your business even needs. What might be far more effective is regularly polling, and collaborating with, your internal content consumers to make sure they not only know how to USE your content but also to make sure they even know where to find it! We’re not “just” content creators, we’re content strategists. And, by regularly looking for ways to optimize the ways we publish, share, and educate, we have the opportunity to build scalable expectations around the reach and effectiveness of the outstanding content we’re creating each and every day.

In this session you will learn:

  • How to determine the “”right”” type of content to create next
  • Why where your content lives is just as important as what it says
  • Internal and external sharing strategies
  • The power of empathy and humility