The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Moni Oloyede

Moni Oloyede the founder of MO MarTech, an agency that specializes in teaching business professionals how to get to the core of any business issue to solve it once and for all.
Moni is a seasoned marketing expert, boasting over 15 years of experience in the marketing landscape. She is passionate about teaching professionals how to solve their own complex business problems. Holding a master’s degree in marketing from Johns Hopkins Carey Business School, Moni has consistently delivered results throughout her career.

For more insights and to connect with Moni, you can find her across all social media platforms under the handle @MoniOloyede or visit her website at

The Myth of Data: Audience Connection is Not in the Algorithm

The core of any modern marketing strategy is data. We have amassed more data than ever, but we are no more closer to our audience. The more data we collect, the less we seem to know about our audience. Web traffic, email clicks and content downloads are not who people are. They are merely byproducts of what people do because of who they are, and that is the myth of data.In this presentation I will discuss the keys to developing true audience understanding and connection. How do you gather the necessary information to understand what truly motivates and drives your audience. And how do you use those insight to develop marketing tactics that your audiences will love.

In this session, attendees will learn:

  • How to what emotional drives your audience
  • What data or information do you need to collect in order to gain a deep understanding of your audience
  • How do you combine quantitative and qualitative data to develop marketing messages that drive audience engagement