The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Minnie Tuteja

Minnie is obsessed with delivering quality documentation and process, regardless of the challenges. She articulates and possesses above-average writing skills, promotes team synergy among project team members, and fosters transparent communication. Minnie strongly believes in building relationships with partner engineering, product, operations, and business teams. Displays initiative and takes a proactive approach to removing barriers to moving a project forward. She is focused under pressure and prioritizes multiple work streams in a deadline-driven environment. She constantly seeks ways to improve at every iteration, making suggestions for improvement. Minnie is an excellent communicator, managing stakeholders in multiple disciplines across several global offices. She can execute several technical documentation projects concurrently, with a remote and distributed team, while balancing competing priorities. Minnie is well-versed Madcap, RoboHelp, Confluence, and ReadMe.

Building a Data-driven UX Strategy

In today’s data-driven world, UX strategists need to use data to inform their decisions and measure the success of their work. This session will explore how to build a data-driven UX strategy that is grounded in user research, analytics, and user feedback.

The session will cover a range of topics, including:
  • Collecting and analyzing user data, such as behavioral data, demographic data, and survey data
  • Using analytics tools to track user behavior and identify opportunities for improvement.
  • Incorporating user feedback into the UX process through user testing, surveys, and other feedback mechanisms
  • Creating UX KPIs and metrics that align with business goals and demonstrate the value of UX.
  • Creating data-driven personas and user journeys to guide design decisions.
  • Integrating data into the design process through tools such as design systems and data visualization.

In this session attendees will learn:

  • Practical tips and examples of how to incorporate data into their UX process and create designs that are grounded in user insights.
  • You will leave the session with a better understanding of how to build a data-driven UX strategy that delivers measurable results and improves the user experience.