The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Mark Demeny

Mark Demeny has been in the CMS/DXP space for over 17 years and multiple generations of how software is architected and delivered in the content management space, both on the client and vendor side. Currently he heads up Product Strategy at Uniform, a Digital Experience Composition vendor who integrates or partners with many composable vendors in different domains.

He has worked with more than a dozen CMS, ECM, Analytics and Commerce products (and evaluated countless others) and holds an MBA from Queen’s University in Kingston, Ontario, Canada.

Choosing a “Web” CMS Without Losing Your Head

Despite CMS technology being even easier to evaluate and deploy, the process for selecting a CMS has gotten more complex due to the rapid expansion of frameworks, vendors and approaches. We’ll spend some hands-on time discussing the process, choices and tradeoffs in evaluating content management software.

In this session attendees will learn:

  • Why you should (and shouldn’t) undertake a re-platforming effort
  • Types of CMS systems
  • How to make sure the organization is structured and prepared for the process
  • What stakeholders need to be involved
  • How to engage external partners
  • Why the Request for Proposal (RFP) and Proof-of-Concept (PoC) process should be radically changed based on headless and SaaS trends
  • How to understand different CMS criteria such as technology, delivery strategy, APIs and framework support
  • How to approach the RFP process based on fit, rather than features