The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Leah Guren

Leah Guren is the owner/operator of Cow TC. She has been active in the field of technical communication since 1980 as a writer, manager, and consultant. She now devotes her time to consulting on documentation content and usability, and teaching courses and workshops in technical communication internationally. Her clients include some of the top high-tech and biotech companies, including Intel, IBM, Microsoft, Johnson & Johnson, RAD, Cisco, Given Imaging, and Rambam Medical Center. Leah is an internationally-recognized speaker in the field of technical communication, a Fellow in STC (Society for Technical Communication), and a founding member of tekom Israel.

Get Ready, Get Set, and Go Global

You make complex content decisions every day. You also develop expertise with your product and its technology while addressing the “back end” issues of content reuse, automation, and maintenance.
That is a lot! But are you still missing an important element from your content strategy—a global awareness and strategy that guarantees that your content is global-ready.
This means that your content will be:
• easier for non-native speakers to read and understand
• as universally acceptable as possible (contains no embarrassing cultural faux pas)
• ready for localization, reducing translation time and costs

Many American companies are ill-prepared to sell their product or service to a global audience. By mastering these concepts and skills, you can become an expert in an often-overlooked niche. This is your chance to be a global hero in your organization!

This workshop offers a thorough, hands-on approach to tackling a very real content challenge.

In this workshop attendees will learn:

  • The need and value (and business case) for global-ready content for every company
  • Best practices for writing style
  • Guidelines for terminology
  • Guidelines for graphics
  • Best practices for tools
  • Identifying potential localization problems in the UI
  • How to plan and conduct a global audit
  • How to prioritize changes and present the audit results
  • Working with LSPs (language service providers) and translators
  • And more!

By the end of this workshop, you will have the skills and confidence to be a global hero in your organization!

Humanity vs. AI Content

A few decades ago, the big threat in our profession was having our jobs outsourced to cheap writers in India. Now, AI applications developed by tech giants Google and Microsoft are seen as the next big threat.
But is this a valid concern? How do we, as content professionals, address our clients? How can we rephrase the question and present ourselves and our services better? How can we more persuasively advocate for our profession?
This session addresses the real and philosophical issues of AI as it relates to content, and provides insights into how we can continue to thrive as we evolve.

In this session attendees will learn:

  • How to assess ethical and business issues related to AI-created content
  • How to better position yourself with clients