The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Jesse Ringer

Jesse is the founder of Method and Metric, which I launched in 2017. For over 10 years, He’s helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations.

I have a passion for progression, creativity backed by data, and the democratization of tech have led me to build an agency focused on connecting data and people in an ethical and forward-thinking way. I am a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.

Business today is being dramatically reinvented by digital transformation and our customer’s ability to shop from anywhere. As a result, there is greater pressure to be easily discoverable online. Here is where I help companies uncover the formula that will generate more website traffic and, more importantly, more revenue.

GA4 Is Here And You Better Get Used To It:
Recalibrating How We Measure Content Engagement

2023 is the year that Google does away with Universal Analytics & GA4 becomes the new standard for website analytics – whether we like it or not.

Google Analytics 4 is all about engagement. It offers a new approach to data collection & reporting than we’re used to by changing to an event-based model. But this change doesn’t have to suck.

The big question everyone is asking is ‘What will this mean for how we track & measure content performance’? Ultimately, it means we’ll have a clearer view of how people are interacting with our content.

In this talk, we’ll explore how GA4 tracks user engagement, how it differs from the old Universal Analytics, which metrics to care about, & how to set up your reporting environment. This new platform will require a shift in thinking from our current, & largely outdated, analytics tracking to one of engaged performance. With the correct tracking elements in place, you’ll have more insight into your content performance than ever.

In this session attendees will learn:

  • The big advantages of using GA4 for tracking visitor events
  • How to shift your thinking towards engagement-based performance
  • Which metrics you need to monitor for tracking success
  • How to set up your new reporting environment