The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Gràinne Maycock

As VP Sales at Amplexor, Gráinne helps drive enterprise global content solutions for clients in fast paced, high growth industries. She has lived and worked across cultures including in Nanjing – China, France, Switzerland, Spain, the United States, Argentina and currently Ireland. Gráinne has a proven track record of helping teams improve by contributing energy, knowledge and experience to achieve growth requirements. Her passion is removing language and technology barriers to help clients accelerate their international growth.

Global First: Removing Language Barriers for Campaign Success

Presented with: Hinde Lamrani

What do companies with tremendous international success have in common? A key focus on markets outside of the US and alignment between globalization and marketing. In this context, knowing how to execute the best strategy across languages and markets is key. If you work for a company with international growth goals, or handle multilingual websites and marketing campaigns that cross regions, this session is for you!

In this session you will learn:

  • How to set your global marketing team up for success by connecting silos
  • Best practices for handling international digital campaigns, multilingual SEO, and global websites
  • The importance of speaking your audience’s language and how it can boost your campaign results