The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Géraldine Boulez

Géraldine is passionate about new technologies and their ability to solve people and business problems. This is what has led her to product management, marketing and business development roles in fast-growing tech companies and innovative corporations for over twenty years. Geraldine is VP of Marketing at Fluid Topics, the leading content delivery platform that reinvents how users search, read, and interact with technical documentation

Three Ways to Grow Your Profit with Your Tech Doc

This is the best-kept secret in the content industry: your tech documentation is a fantastic tool for your enterprise’s profitability.

Tech content doesn’t have the same esteemed reputation as marketing content when it comes to business. It’s even considered a necessary evil or a sunk cost in many organizations. Still, tech doc can achieve your company’s most critical goals in all customer-facing domains. The icing on the cake: you can increase revenue and cut costs with your existing content without needing to rebuild the whole thing, to make it your most cost-effective asset.

In this session, attendees will learn:

In this session, we will uncover three ways to increase profit with your technical documentation and explain how major players in the Manufacturing, SaaS, and Construction industries drive profitability across their organizations. You will learn:

  • How to save marketing dollars and improve your internet presence with tech doc
  • How to drastically reduce support costs while your installed base is booming
  • How to earn new revenue from partner development through tech content services