The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Emily Straubel

Emily is a Content Designer and UX Strategist focused on responsible innovation and data-driven UX. Currently, as Principal Content Designer at Slack, she is helping redefine corporate communication by building products that treat people like full human beings, even while they’re at work. In the past, working at Meta’s Reality Labs and for various VR startups, she has focused on building future technologies including AR/VR and the metaverse.
You can always find her working on solving problems users aren’t thinking about yet and making sure we go beyond doing the bare minimum and instead do what is best for people and society.

Moving the Cheese: Redesigning the IA of a Beloved Product Without Driving Users Mad

People hate when they open an app and everything looks different. Especially if they can’t find what they need to do their job.
I’ll walk through a case study of how content design led the effort to redesign the information architecture of Slack. I’ll focus on how I used the content design superpowers to build influence and keep the user experience at the center of a company-wide project.
IA redesigns are a unique opportunity for content design to lead large projects and show off our skills as product strategists and UX designers.

In this session attendees will learn:

  • How to use early language decisions to drive team alignment
  • To shape a product with improved naming and terminology
  • To develop empathy-driven education
  • How to show the value of content design beyond copywriting