The LavaCon Content Strategy Conference | 14–17 October 2023 | San Diego, CA
Dmitrii Kustov

Dmitrii is an entrepreneur and the founder of Regex SEO. He has significantly increased the online presence of well-known brands like Tulsa Federal Credit Union, United Salt Corporation, Dignity Memorial,, Synavax, and more. Currently, as the Internet Marketing Director for Regex SEO, he is helping businesses large and small grow their presence online through creating custom digital marketing campaigns and innovative content marketing techniques. His work has appeared on Forbes, MOZ, SEMrush, HackerNoon, and many other high-profile marketing platforms.

Data over Feelings: Extracting the Most out of Marketing Budget

In today’s increasingly data-rich environment, organizations face the challenge of optimizing their marketing strategies to achieve maximum impact and return on investment. This workshop aims to shift the focus from subjective feelings to data-driven decision making when it comes to allocating marketing budgets. By embracing data and leveraging its insights, organizations can make more informed decisions, understand their target audience better, and optimize their marketing efforts for enhanced results. Throughout this workshop, we will explore the importance of data-driven decision making, effective data collection and analysis techniques, optimizing marketing strategies based on data, mitigating bias and subjectivity, and building a data-driven culture within organizations. Get ready to unlock the power of data and revolutionize your marketing budget allocation process for greater success in today’s dynamic business landscape.

In this workshop attendees will learn:

  • How to extract the most ROI out of your marketing budget
  • How to use data to uncover the KPIs that make a difference
  • How to mitigate data bias and subjectivity
  • Top-performing data-driven marketing campaigns optimization strategies
  • What data you should track and collect vs what data to disregard
  • How to build a data-driven culture

Positioning Your Content Strategy for Success in the Era of AI and Machine Learning

In this session, we’ll explore how businesses can effectively use AI and machine learning in their content strategy to stay ahead of emerging technologies and maintain a strong SEO performance. We’ll cover the impact of natural language processing, predictive analytics, and other AI-powered tools on content marketing, and provide practical tips for optimizing content for voice search and chatbots.

We’ll also discuss key trends and strategies driving the future of content marketing, and explore how to balance the use of automated tools with the need for high-quality, human-created content. Whether you’re a marketer, content strategist, or business owner, this session will equip you with the insights and tools you need to succeed in the era of AI and machine learning while preserving your SEO efforts.

Join me to learn how to position your content strategy for success.

In this session attendees will learn:

  • Understanding of the opportunities and challenges of using AI and machine learning in content strategy.
  • Insights into the impact of natural language processing, predictive analytics, and other AI-powered tools on content marketing.
  • Strategies to optimize content for voice search and chatbots
  • Tips to integrate AI without harming SEO
  • Balance of automated tools and human-created content
  • Knowledge of key trends and strategies in content marketing
  • Skills to navigate the evolving digital landscape and stay competitive

Attendees will leave with practical insights to leverage AI in their own businesses while maintaining strong SEO, helping them stay competitive in the digital landscape.