The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Diane Hare

Diane Hare, Founder and CEO at BizLove, is an entrepreneur, former Big 4 management consultant, board member for Nano Nuclear, and MBA graduate. With nearly a decade of Fortune 500 experience at Ernst and Young (EY), specializing in purpose-driven Enterprise Transformation, Diane brings big business experience with an entrepreneurial edge to the conversation.

A visionary leader, Diane sees business as a powerful vehicle for sustainable change. She’s passionate about empowering leaders to build organizations that find balance between people and profit and take a holistic approach to problem solving. With a gift for storytelling and expertise in corporate strategy, Diane inspires change and facilitates actionable transformation for her clients.

About BizLove:

Founded in 2018 and headquartered in New York City, BizLove is a strategic consultancy that supports organizations and leaders during moments of great change. Driven to change the landscape of the business world, BizLove uses its proprietary business design system, corporate strategy, and storytelling to deliver real value for clients. BizLove’s clients range from F500 Multinationals to high-growth Founder-led businesses.

Be You: How to create authentic content in the age of AI

In a world of ChatGPT-generated blogs and recycled thought leadership how do you create authentic stand-out content? You lead with your identity. Why Identity? Because no one can compete with you on being you.   We define identity as the who behind why an organization exists, how they create and what they provide. By establishing clarity on identity – companies can create authentic content that is in-line with the experiences they want their stakeholders to have and the actions they want them to take.   In this session, Diane will share BizLove’s proprietary process on how to discover an organizations identity and walk through tangible case studies of the work we’ve done with clients. We will also explore content creation in the age of AI – and how your identity helps you decipher which content humans must create verse what content can be automated.

In this session attendees will learn:

  • A step-by-step proprietary process of how to define an organization’s identity
  • Frameworks to drive identity across an enterprise and into the marketplace
  • Tips to make decisions that are aligned to your identity in the age of AI