DeAnn Wright has over 20+ years of experience crafting and managing content for some of the biggest tech companies in Silicon Valley. After starting her career in tech writing, she earned her chops as a marketing copywriter, a managing editor, and a content strategist before moving into management. At Juniper Networks, DeAnn leads the content and design teams in creating intuitive and engaging customer experiences. She also coaches the writing team on how to make complicated subjects easy to understand, and how to effectively use voice and tone to craft content that resonates and connects with customers.

Transforming Your Content Through Design and Content Science

Co-presented with Fawn Damitio

Do you have UX designers, researchers, and content scientists in your organization? If not, you’re missing out. These professionals should be an essential component of any enterprise-level organization. They save writer and manager time, help teams focus on the right things, help you demonstrate your team’s value, and increase customer satisfaction by enabling the org to provide immediate, best-in-class content solutions backed by customer data.

In this session you will learn:

• What are content scientists and how can they help you optimize your org?
• What is the difference between UX writers and UX designers?
• Why do you need both?
• Where do content scientists and UX designers fit in the content lifecycle?
• Data you can use to convince your leadership of the importance and value of this transformation.