Blaine is a senior content strategist at Content Strategy Inc, where he focuses on enterprise content governance. His clients have included BC Hydro, Investors Group, and Pearson. Heâ€™s also worked as managing editor for a leading independent book publisher, a national telecommunications company, and a non-profit initiative. The host of the podcast Content in Practice, Blaine appears weekly on the Corus Radio Network talking about consumer technology.
Who Does What, When: Aligning Content Stakeholders with Clear Roles and Responsibilities
Deciding who owns content is always a contentious issue. Lines of business want to own content, because business goals depend on it. Subject matter experts want to own content, because they know best how the products and services work. Content teams want to own content, because they are adept at content standards and guidelines, and knowing what types and formats will work best to solve problems.
What if they’re all owners? Their content roles and responsibilities need to be defined clearly. In this session, you’ll learn how to set clear roles and responsibilities for content stakeholders using a Responsible, Accountable, Consulted, and Informed (RACI) chart. Blaine Kyllo will explain:
- What a RACI chart is and how to create one
- How to carve content work into granular component tasks
- How to create RACIs for different purposes like projects, channels, and content types
- How to use a RACI chart to support content stakeholders in understanding what to do and when to do it