The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Anne Dougherty

Anne is a Content Strategist with more than 20 years’ experience telling stories in non-profit, government, and corporate spaces.

“I do this work because I’m fascinated by the intersection of storytelling and technology and I have a lifelong curiosity about the way people see and shape their world.”

Story or Die: How to Use UX Methods to Tell More Effective Stories and Increase Team Success

Stories are the way humans shape our world. From how we cope with family gatherings to evaluating sales pitches and proposals at work, stories are the basis of everything human beings do and experience.

Too often when UX professionals tell the story of our work to stakeholders and decision makers, we focus on things they don’t need or can’t use, which makes it harder for us to motivate them.

In this session attendees will learn:

  • What a story really is
  • The necessary elements you must include in a story
  • How to apply UX methods they already know and use every day to craft stories that will win over their audience