The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Alisa Bonsignore

Alisa develops sustainable content strategies for global clients who use her pioneering metrics to measure and mitigate the carbon footprint of their digital content. She is an Associate Fellow of the Society for Technical Communication, a Certified Master Gardener specializing in xeriscaping, and keynote speaker.

Responsible Content Strategy: Measuring and Mitigating the Carbon Footprint of Digital Content

Digital content is a ubiquitous and fundamental part of our modern lives. But this accelerating wave of digitization and AI tools is also increasing the energy demands on an already overextended planet. The bits and bytes are nothing more than energy, and energy has a carbon cost.
We need to understand the impact of the content that we develop and curate. This talk will present easy-to-use metrics allow us to assess the total impact of our digital lives.

In this session attendees will learn:

  • Understand the carbon impact of digital content.
  • Calculate the carbon footprint of our organizations’ content.
  • Implement techniques for mitigating climate impacts.