The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Aditi Kashikar

Aditi brings over 17 years of experience in the technical communications space, having worked in diverse domains, such as enterprise content management, networking, and enterprise automation.
She heads a global Product Documentation team at Automation Anywhere, a global leader in enterprise automation.
She is passionate about improving user experience and enabling customer success through content. In her current leadership role, she is instrumental in the implementation of a data- and user research-driven content strategy and a design-thinking approach to content development.
She is equally passionate about growing and developing people and setting them up for success in their careers.
Outside of work, Aditi enjoys traveling and indulging in adventure sports.

Building Business Value Through User-Centric Content Design

Technical product content accounts for close to 50% of our company’s online traffic. ‘With great power comes great responsibility.’ As creators of our company’s largest content asset, we see this as an opportunity to create immense business value.

In this session attendees will learn:

How a design-thinking approach to content development leads to successful content outcomes, achieving business goals, and building greater business value for your organization.