Bryan brings a successful track record of over 15 years in high-profile leadership positions in the high-tech and software industries. He is responsible for driving international sales and marketing initiatives at Stilo, and possesses a demonstrated history of growing businesses quickly using ambitious sales approaches. Along with his competitive desire to succeed, Bryan brings creative and effective marketing techniques, strong technical skills, and an extensive knowledge of developing and nurturing loyal customer-bases.

Prior to joining Stilo, he closed key accounts for Micro-Metric leading to its acquisition by VIEW Engineering in 2005, and recently led software developer, Optiwave Systems, to all time revenue highs.

Bryan holds a B.Sc. in Engineering Physics with a minor in Computer Science from Queen’s University, Kingston, Ontario.

DITA Conversion: DIY vs Outsource? An Oxford Style Debate

Co-presented with: Marianne Calilhanna and Christopher Hill

Once an organization has determined that DITA XML is the appropriate structure and best approach for managing content, the next decision is “how to get there?”. Often organizations spend more resources vetting tools and various workflows than determining how content is transformed into DITA. Different vendors tout different approaches, making it a challenge to determine what is most cost effective and produces the best results.

Join two of the industry’s leading conversion companies—Data Conversion Laboratory and Stilo—as they debate the merits of DIY conversion and outsourcing conversion. This Oxford style debate starts with an opening statement in which the audience will vote yay or nay in support of the positioning statement. Next, each company will present their position based on their industry experience. Audience participation is encouraged and will allow the debaters to respond and clarify their position. At the end of the respectful and well-mannered debate, audience members vote again, and results will be shared in real-time.

In this session attendees will learn:

• Understand the decision-making process involved in selecting a content management approach, specifically focusing on the transition to DITA XML.
• Evaluate the factors that influence the choice between DIY conversion and outsourcing conversion when transitioning to DITA XML, including cost-effectiveness and quality of results.
• Analyze the arguments presented by industry experts from Data Conversion Laboratory and Stilo regarding DIY conversion versus outsourcing conversion, and critically assess the merits of each approach in the context of organizational needs and goals