The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Will Ware

Captain Will Ware is a Team Lead on the Southwest Airlines EFB project. In 2011 he designed, tested and deployed the first iPad EFB to Pilots in 2014. SWA has over 10,000 Pilots now using the third deployment of iPads. His main focus now is the Future of how the EFB will be used using new apps and processes to support the growing SWA operation.

Will has served as the US Chairman of the AEEC/IATA EFB Users Forum since 2011 and is also a member of the A4A EFB Taskforce. In these roles, he coordinates industry needs with the Regulators, vendors and other airlines.

Achieving Change in Regulated Industries: Think Big, Act Small

To make a big change in a regulated world like Aviation, it takes a big vision but small steps to reach your goals. You also have to get involved so you are “In the room” to influence decisions.
I’m a Captain at a major US airline and I manage over 12,000 iPads called Electronic Flight Bags. I’m also the US chairman for the AEEC/IATA EFB user forum where we work with regulators around the world to innovate in the flight-deck.

In this session, attendees will learn how to:

  • Get involved.
  • Make connections.
  • Stand your ground.
  • Call things Stupid, but offer alternatives.
  • Be patient as regulations are slow to change.