The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Jackson Klein

Jackson has more than 20 years of providing technical leadership, strategic direction and oversight for successful planning and execution of all stages of R&D, product development and lifecycle. He is responsible for developing and championing Stilo’s technology strategy across all functions of the organization and contributing to Stilo’s long term vision.

Prior to joining Stilo, Jackson managed and led R&D teams to develop and successfully launch software products in the field of design, simulation and analysis of photonic integrated circuits, communication systems and networks.

Jackson Klein holds a M.S and a Ph.D. in Electrical and Computer Engineering from State University of Campinas, Brazil and an MBA from the University of Ottawa.

Overcoming Content Conversion Obstacles
(an interview with Avalara)

DITA conversion is part of the larger DITA adoption process, it requires significant forethought, planning, and resources on its own. There are multiple challenges in the process of converting pre-DITA content, mainly the mapping between existing content to DITA’s topic-based structure.

In this session we present real-life examples from Avalara, through our discussions with Michael Iantosca (Senior Director of Content Platforms), where we analyze conversion obstacles that Avalara encountered and how they overcame them.

In this session attendees will learn:

Producing ideal DITA requires many key decisions that need to be fully understood before starting the journey. In this session, we discuss what you need to consider before, during, and after conversion in order to optimize your chances of success.