Hinde Lamrani is the Digital Marketing Services Director at Acolad Group, a leader in the global content space that provides a full suite of content and language solutions, services and technology. Hinde has over a decade of experience helping organizations achieve online visibility on a global scale and has extensive experience working as an SEO manager and an online marketing executive, on both the in-house and agency sides. She is passionate about technology and all things digital and specializes in International Search Engine Optimization, online marketing, and web analytics.

Global First: Removing Language Barriers for Campaign Success

Presented with: Gràinne Maycock

What do companies with tremendous international success have in common? A key focus on markets outside of the US and alignment between globalization and marketing. In this context, knowing how to execute the best strategy across languages and markets is key. If you work for a company with international growth goals, or handle multilingual websites and marketing campaigns that cross regions, this session is for you!

In this session you will learn:

• How to set your global marketing team up for success by connecting silos
• Best practices for handling international digital campaigns, multilingual SEO, and global websites
• The importance of speaking your audience’s language and how it can boost your campaign results