The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Liz Fraley

Liz Fraley PhotographLiz Fraley, Single-Sourcing Solutions, is a serial entrepreneur. She’s founded two companies, sits on the boards of three non-profits, and constantly comes up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and government sectors, at companies of all different sizes (from startups to huge enterprises). She advocates approaches that directly improve organizational efficiency, productivity, and interoperability. If you ask her, she’ll say she’s happiest when those around her are successful.

Topic Writing Without Borders

The average person is hit with approximately 105,000 words a day. That’s 23 words every second in a twelve-hour day. Add in images and sound, and now we’re talking 34 gigabytes a day!

This is the person who comes to you for information. How you meet that person makes all the difference in the world. You can make it smooth and easy, or you can make it confusing and overwhelming. If you want to maximize your customer satisfaction and your team’s collaboration, take a practical approach to writing content using minimalism and topic based writing. In this session, you’ll learn how to do it.

Radical Localization: Audience, Contexts, and Cognition

Co-presented with Janice Summers.

A conversation about Audience context and cognition. How does one define it, measure it, and accommodate for it in technical communications. If the world is your audience, or you have no direct exposure to your audience, how would that impact your even attempting to approach the topic.